Joe’s Wine & Spirits Logo (2013)
LOGO + CARDS
Joe’s Wines and Spirits is a Norman business staple, located on the east side of town for over forty years. The founder’s daughter now owns the store, and wanted to create an updated logo because they were still using the original one from decades ago. She also wanted to make a small change in the name to better highlight the large wine selection – and move away from “just being a liquor store on the east side of Norman.”
We worked with her to create this logo that features a ghosted cluster of grapes in the background, with updated fonts and colors to better reflect the new wine-centric direction. We dropped the logo on a new set of business cards, and you can see the new sign as you drive up to the location on east Alameda Street in Norman.