Magnolia Family Dental Website (2013)
BUSINESS STATIONERY + WEBSITE + MARKETING PIECES
Based in McKinney, Texas, Magnolia Family Dental is a small, privately owned dental practice focused on providing individualized and personalized dental care for the whole family. The Magnolia team’s main objective was to separate themselves from the myriad of dental offices in the North DFW area.
We crafted a unique brand born out of the use of a single horizontal line from their existing logo. We then created a web-like pattern using the new color palette to signify the community aspect that is available through the smaller, more boutique-like clinic. This web-like pattern was reproduced on the various marketing pieces to bring strength and cohesion to the visual brand, from the clinic appointment cards and brochure, to the direct mail campaign and website.
Another significant objective for this project was to optimize their website into a significant lead generation source. Our Search Engine Optimization (SEO) Associate created a strategic plan that also incorporated the clinic’s social media pages to rank their small clinic above the larger ones in the area.
Their lead-generation objective was also factored into the design of the website. Everything you need to know about the clinic can be learned within 7-8 seconds on their main page. The dentist, clinic location, contact information, social media pages and patient forms can all be easily accessed without leaving the home page – which only increases the potential customer acquisition rate.
This project is proof that you don’t have to sacrifice a well-designed identity at the expense of a more analytical goal. We love everything about this project, and invite you to visit the website for yourself.