Renaissance Fabrication Logo (2012)
LOGO + CARDS + SIGNAGE
Renaissance Fabrication of Oklahoma City designs, manufactures and installs engineered marble and plastics for countertops, showers and bathtubs. They work primarily with homebuilders in the region, and have a stellar reputation amongst their clients.
The problem they were encountering is not an uncommon one for small business owners. They understood the value of having a professionally branded company, but they were overwhelmed with where to start and didn’t have the time necessary in which to commit to doing it themselves. DayCreative was able to come alongside RenFab, and craft a custom logo that encapsulated everything about their company.
Their products are featured in bathrooms; therefore we designed a custom ‘water drop’ identity. We also added a subtle reference to the Renaissance period, by tweaking the top of the water drop like a king’s crown. We transferred the logo across a few different media, and created designs for their business cards, letterhead, signage and advertising magnets for their delivery trucks.
The result speaks for itself, and immediately enabled the company to differentiate itself from its competition.