SCOPE Ministries International Logo (2013)
LOGO + CARDS + WEBSITE
For over 40 years, Scope Ministries International has been helping people discover root causes and practical solutions to life’s problems. They offer many Christian counseling options and teaching resources for hurting people. They have a staff of about 30 people, and are based in Oklahoma City, Oklahoma.
In the initial design consultation with the organization’s leadership team, they wanted to completely re-brand the non-profit organization ahead of their 40th Anniversary (in late 2013). They wanted the logo to reflect the beauty of diversity in everyone, and how God’s light can bring people to life. After the logo was finalized, we crafted unique brand though custom business cards, envelopes, letterhead and signage. In support of the organization’s vast supporter network, we also created a custom email campaign template that they are using to keep everyone updated on current news and resources as they become available. This also enabled the client to better track and manage their financial and prayer supporters.
We created a robust website that had many goals. They needed the website to educate the user about the organization, their on-site classes, conferences, and counseling resources. They site also needed to include an ecommerce solution, so that they could sell their resources online, and allow for online signup for their various classes and conferences. If that weren’t enough, the site also needed to include various avenues for the user to interact with the organization through social media and email.
In order to fit all of those goals into one website, we worked with the leadership team to create a custom site map – which allowed all of the content to fit into a simple and easy to navigate site. We chose icons to highlight the specific classes and conferences, and used web forms to allow for sign ups through the site directly. We integrated an ecommerce solution, which organized all of the resources by class and type – which empowered the client to easily manage their inventory. We are very pleased with the result, and the client has received numerous compliments on the organizational rebranding.
Please visit scopeministries.org today.