The SEO Circle of Life
Once you have your website set up, along with the requisite analytics account to see where your traffic is coming from, you’re ready for the next phase - which is improving what traffic you’re getting. Understanding search results are a little bit like an iceberg;...
Screw Your Feelings, Young Designer
As creative professionals, our job is to put a lot of heart and energy into creating things for our clients - and then listening to them tell us everything that they don’t like about it. When I was a less experienced designer, it would offend me - sometimes a little,...
Relationship Building > Sales Process
Many people hate the word “sales” with a passion. It brings to mind images and feelings of sleaze, dishonesty--like you’re trying to trick prospective clients. People hate it for good reason. Some time back, I (Matt) was meeting with my business coach and saying that...
Creative Sales Ideas to Grow Your Business
Our focus is typically towards online marketing strategy, but there are other facets that can’t be ignored when looking at how to grow your business. How do you think strategically about your sales? First, you want to define who you’re targeting. Who is your target...
The Value of a Business Coach
I (Matt) didn’t set out to start a graphic design business after college. I completed my film degree in 2003, and I wanted to travel the world and shoot video, or figure out a way to travel the world indefinitely. After various jobs in the non-profit and corporate...
Lessons From Failure: Part Two
In Lessons from Failure: Part 1 we talked about lessons that helped DayCreative grow by finding our unique quality as a company and setting parameters for money matters. This time, we’ll delve into some different lessons we learned from mistakes. Lesson 3: Sometimes...
Innovating Your Business in the Face of COVID-19
There are several examples right now of businesses pivoting in response to the COVID-19 outbreak, and the challenges that it has brought along with it; some have changed their models completely, others have simply modified their services to address social...
Lessons From Failure: Part One
In business (as in the rest of life) some of the best lessons you learn can come from mistakes. Our next two posts will feature some ways that we at DayCreative have learned specific lessons from a few key mistakes, and how those “failures” have translated into better...
Free Wins on Search for Your Business Online
We’ve talked before about steps to capitalize on your business’s new website, and how to formulate a strategy for developing content, tracking leads, etc. Just in case that’s a little overwhelming, we wanted to post about some simple, free options that exist that can...
So You Have a New Website… Now What? 4 Steps for Traffic Success
Investing in a new website or an overhaul of your old website is a significant undertaking. Once you’ve taken the plunge and gotten through all the decisions about appearance and content, you might think the shift is over, but the truth is, getting your new website...
5 Social Media Marketing Myths Debunked
It’s 2019 and if you haven’t noticed, social media has changed along with it’s algorithms. Influencers are on the rise and trends continue to evolve. So how do you leverage social media for your business without falling into some of the common pitfalls we've seen?...
Strategic Thinking for Finding A Client Base
Best Practices for Finding a Client Base Every business is built on relationships. No matter how much money you bring in, or the number of customers you have, it all boils down to the relationships you have with your customers. If customers like you, know you, and...
Marketing on a Tight Budget
How should I best spend my marketing budget? A question that's on most business owners' minds when they first launch their business is “how do I best spend my money? What do I invest in?” Because when you're just starting out, you don’t have a lot of money for...
New E-Book: Branding Your Business on a Limited Budget
To kick off the new year, we have a new e-book! In this content series, we'll be focusing on a common question we get: "how can I get my business started on a tight budget?" Typically after a year in business you'll need to start branching out into professional help...
Website Functionality and SEO
Websites & SEO - Why It Matters One of the most important pieces of having a successful website is having a successful SEO strategy. SEO stands for search engine optimization, and if you're not utilizing it, your website is most likely suffering as a result. You...
Best Practices for Website Functionality
Springboarding off of our latest ebook on Website Functionality, we have compiled some key things to keep in mind when creating or re-building your website.Starting a DialogueNo matter what tips or tricks you learn to attract visitors to your...
New E-Book: Website Functionality
Website Functionality Content Series To kick off December's content series, we have released our latest e-book! In this content series, we'll be talking about how to improve your website to help both capture new leads and convert those leads into...
A Look Ahead at December
Website Functionality Content SeriesNext month, we'll be discussing what makes a website successful. Our new e-Book, which will be released on Dec. 1, is on website functionality and covers steps you can take to improve both your website and the...
SSL’s are No Longer an Optional Add-On
When we wrote our e-book that was released a few weeks ago, we mentioned that Google's emphasis on SSL in their rankings would only continue to increase. In the last two months, we've seen a major shift in the way Google is handling websites...
SEO & SSL
Why SSL should matter to me if I want to be ranked on the first page of Google? As with many things related to website search engine optimization (SEO), the answer comes back to Google. There are many search engines out there to choose from, but Google is...
Choosing an SSL Certificate
How to Choose the SSL Certificate That's Right for You Today, let's talk about the different types of SSL certificates and how to decide which one is right for your website.There are three main types of SSL certificates:Domain Validation (DV)Organization Validation...
New Content Series + Free E-book
New Content Series + Free E-book We are excited to announce a regular series of free, original marketing resources and guides! Each month, we will be releasing a new e-book that covers a different aspect of marketing and how it can be applied to...