Free Wins on Search for Your Business Online

Free Wins on Search for Your Business Online

Free Wins on Search for Your Business Online

We’ve talked before about steps to capitalize on your business’s new website, and how to formulate a strategy for developing content, tracking leads, etc.

Just in case that’s a little overwhelming, we wanted to post about some simple, free options that exist that can help you get your business on the map, initially, and start things off.

One quick step is to claim your Google Local listing. When people do a search for “best thai food”, or any of a number of other services or goods, they generally type in what they’re looking for in Google, and scan ratings. If you have a brick and mortar location and want to grab some of this Google Local love, just  go to Google My Business and follow the steps. It will ask for your address, your hours, give you the opportunity to upload pics, and create your Google Local listing. Google will send you something to confirm you’re the owner, and once you do that, then you have your listing. You’ll have a link that can be sent to happy customers so that they can review your business, and once they do that, your ratings will be visible for searchers to see. (Having an email template to send to ask for reviews is a good idea; it makes it easy to follow up with customers in a standardized way). In 2020 the way many people do their homework when shopping for a service is to ask around and then…Google. Star ratings might seem silly, but it’s a quick way to make a big impact. And it’s free.

Another pocketbook-friendly solution is to take advantage of the free accounts Google offers for businesses. If you have access to the backend of your website look up the directions for setting up a free Google Analytics account  and follow the steps. This particular tool is valuable because of the power of the type of information it offers; knowing where your traffic is coming from helps you develop a strategy to grow it. You can set up the frequency of reporting that’s most valuable to you (daily, weekly, monthly) and act accordingly as the information comes in. The Google Search Console is another asset that’s free; it monitors search traffic to your site and when paired with Analytics, can be a vital component of success in targeting your online marketing.

If your business sector is one with online directories or specialized social channels, optimize your involvement. Sign up with indexes and organizations and make sure you have vibrant social media accounts. LinkedIn is key for businesses, and publishing short, industry-relevant posts can be a great engagement directive. Plus all your business’s social media postings will appear in search too. 

Hiring an agency like DayCreative to handle your social media and other content marketing is a great investment, but if you need a short term strategy until that’s affordable, getting your business on the map with some initial moves you can do yourself is totally feasible…and, best of all, free.

So You Have a New Website… Now What? 4 Steps for Traffic Success

So You Have a New Website… Now What? 4 Steps for Traffic Success

So You Have a New Website… Now What? 4 Steps for Traffic Success

Investing in a new website or an overhaul of your old website is a significant undertaking. Once you’ve taken the plunge and gotten through all the decisions about appearance and content, you might think the shift is over, but the truth is, getting your new website constructed is just the first step in utilizing it to its greatest capacity.

Many people think that once you have a new site the leads just start rolling in. But you have to remember that just like in the physical world, you have to let people know your address in the digital realm, too, if you want visitors. They won’t just magically show up.

 

Step 1: Get Ready to Analyze

 

Google Analytics accounts are free to set up, and a little bit of research will help you understand how they can explain your site’s traffic to you once it starts. If your site was built by an agency like DayCreative, it’s likely they offer that service along with your design. An analytics account helps you see where your traffic comes from, and will assist with tracking new add ons as you develop them. Information from Google Analytics will help you develop your marketing strategy and drive future decisions once you begin to get a good amount of data – like how did they get to your website (search, social media, other website), what pages did they look at, what city do they live in, etc. Knowing that data can be very valuable in how you grow your business. 

 

Step 2: Tell Them You’re There

 

Once you’ve got Analytics in place, you also want to set up a Google Search Console account–another free service with Google, that tells Google’s web crawlers that this new website exists, so that they can index it to show up in Google searches. You submit a site map of your website, select geographic areas and demographics to target, and you can also set up reports to be emailed to you and choose the frequency. (Daily, weekly monthly.) It also suggests keywords to use, so that people searching for your services or products can find you; these can be incorporated into your blog posts (if you have them), social media, etc.

 

Step 3: Be Available (With a Chat Bot)

 

Another thing we highly recommend is employing a chat bot for customer interaction when you do get traffic on your website. You’ve probably interacted with a chat bot, yourself; a window pops up when you land on a site, asking, “How can we help?” and you type in your question, receiving a quick response. No filling out information in a contact form, no being taken to a third party site; the immediacy of a chat bot is the height of quick customer response. We’ve seen 4 to 5 times the increase in lead engagement for our clients with chat bot use, and that’s not something you want to ignore if client/customer engagement is an important part of your business. Once you’ve gotten the traffic on your site, you have to think about how to garner their interaction. Contact forms are good, having your info available is great, but a chat bot takes the ease of contact to the next level. It’s low effort for the customer, and it doesn’t have to be difficult for you, either; DayCreative uses Drift which utilizes a phone app and administrators can get notifications and respond through their phones. (Other services are available that have a number of use capabilities like Facebook Messenger and Intercom.)

 

Step 4: Create Compelling Content

 

Lastly…how do you get traffic to the website? There are a number of ways, but they all involve the creation of content that follows a strategy. Whether it’s as small as Tweets and Instagram posts, or as vibrant as regular blog posts, ebooks, or white papers, you need to have a content strategy and a production calendar that is consistent and compelling to your customer base. This is where search ‘keywords’ come in handy (what users type in google search to have your site appear); the organic traffic you can get from good content is significant, and social media engagement may be hard to develop initially, but it’s a sound long term investment. 

If it seems overwhelming, you can always engage an agency like DayCreative for either guidance or managed services each month. We’ve done this for years, but we also believe in making the process understandable and trackable so that you can see the return on your investment.

To sum it all up, getting a website is an important step in building your digital strategy…but it’s only the beginning. You have to put thought and effort into garnering traffic and cultivating leads.