First National Bank (1NB) Norman


Norman, Oklahoma

Our Approach

Headquartered in Ardmore, 1NB is one of the oldest banks in the state of Oklahoma. The Norman branch president connected with us and related that they needed marketing help in expanding their reach in Norman.

Our team met with their Norman leadership for discovery about their current practices, contacted customers to build personas to better understand the journey of a typical client, and developed a few new marketing strategies to help them engage new markets.

We were also contracted to manage their social media, which was made even more effective by the research that our discovery process revealed. We build a calendar monthly and provide data at the end of each month that shows engagement and feedback based on those analytics. Our most recent work involves a fun video series targeted at one of the demographics we suggested–CrossFit gyms. There has been demonstrable growth since we began working with 1NB; they’ve hired a VP of Lending and expanded in other ways as well.

Working with Day Creative to build our social media presence has been a great experience!  They absorbed all of the info we gave them and quickly understood what it is we were looking for, the right tone, and the right type of content.  On a day-to-day basis, our time is freed up to focus on our business, while still engaging our customers and future customers via social media.

Joshua Hinkle

Vice President, First National Bank (1NB) of Norman